Pulling Strings: Popularizing Mexican culture in the U.S.


Pantelion Studios is seeing much success with its second bilingual hit of the year, Pulling Strings. Just months after releasing the movie sensation Instructions Not Included, the company has earned $2.5 million with this new release across 387 screens.

Pulling Strings is a romantic comedy played by well-known Mexican actor Jaime Camil. The hilarious Omar Chaparro, another Mexican comedian, is part of the cast as well. What’s even more relevant to this blog, Jaime Camil plays the role of Alejandro, a single dad and mariachi musician living in Mexico City who is desperate to get a visa for her daughter to get her to her grandparents in Arizona.

Although I have yet to see this movie, it makes me really happy and excited to know that mariachi music is becoming more and more popular in the United States. Although this film is romanticized just as any other Hollywood movie, the simple fact that a bilingual movie about mariachis is able to make it to the big screen speaks for itself.

Films always look to please the audience with something they will enjoy. As common sense as that sounds, it is easy to overlook the changes that are occurring in contemporary America that are allowing movies like this to enter the U.S. market. Pulling Strings, just like Instructions Not Included, proves the fact that audiences in the U.S. are evolving to become more open to other cultures. I bet just 15 or 20 years ago a movie like this wouldn’t have had the slightest hope to make it to Hollywood.

As a Mexican American, it makes me really proud to witness this film’s success, not just because it’s a bilingual movie, but also because it deals with traditional Mexican music and culture. Suddenly, I feel that this movie opens up new doors for more people in the U.S. to familiarize themselves with the beauty of mariachi music and lively Mexican traditions.


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